Competitors will be present in almost every deal, but instead of dismissing them, take time to look at the world from their perspective - it will help you determine how best to position yourself to be successful.

Canvases help guide your thinking and structure your day. Learn what they are and access them all for free in this post.

Its easier to sell a higher priced product that to compete only on price. I’ll walk you through my four strategies for effectively winning business with a premium product.