Hit your target consistently as you move from SDR to AE

Moving from an SDR to an AE role is a fantastic opportunity to progress your sales career.

But the new role comes with a long list of new skills and capabilities if you are to be consistently successful.

Through my newsletter, research hub, online coaching and books you’ll find advice and support aimed specifically at you as you prepare for and make that transition from SDR to your first full sales cycle AE role.

I’ll help you as you map out your territory, work through your first opportunities, prepare for your first big presentation, and build your first forecast.

Let’s go!

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The Sales Flywheel
Preparing for cold calling - Power Hour
Preparing for cold calling - Power Hour

In week 3 of the coaching programme will build out a list of potential contacts to prospect into, and draft a script based on the unique perspectives we created last week.

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Unique Perspective - Power Hour
Unique Perspective - Power Hour

In week 2 of the coaching programme will build five unique perspectives that you will be able to use to create content and drive conversations with your customers.

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Building Empathy - Power Hour
Building Empathy - Power Hour

In week 1 of the coaching programme you’ll step into the world of your customer and understand the challenges they are facing.

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Go from SDR to performing AE with my proven guide to preparing for and executing your successful promotion interviews.

  • 90 minutes of video guidance

  • Defined four step process

  • 6 worksheets

  • BONUS: Free copy of How To Sell Tech

Introducing the Sales Flywheel

The external and internal skills you’ll need to build a long-term successful sales career

I am Charlie Cowan

I’ve been selling for over 20 years.

I’ve sold to SMBs and large global organisations

I’ve sold direct and via channel partners

I’ve sold SaaS products and consulting services

I’ve been an individual contributor and led teams of sellers

And I’m here to help you as you start your sales career

Download the free sales canvas pack

How To Sell Tech

In this step-by-step guide for SDRs and first time sellers I’ll walk you through each of the external and internal activities you’ll need in order to consistently exceed your target.

If you are starting your tech sales career then this is the blueprint to being successful.

Available as paperback, hardback, Kindle and audiobook

The Sales Journal

The Sales Journal is a workbook, containing blank canvases to help guide you through your weekly forecasting, opportunity management and negotiation planning.

Start Selling Tech

Getting into tech sales, and understanding how salespeople make money can be difficult. In this 68 page book you’ll learn why sales is a great career, how to choose which company to work for, and how to prepare for and ace your interview.

Ideal for graduates or non-sellers looking to break into a tech sales career.

What People Are Saying

“A brilliant book with plenty of golden nuggets to help anyone selling at any level in the tech/SAAS space.”


— Conor, Amazon Review

Contact

Feel free to contact me with any questions.